Monday, November 7, 2011

Post #13: Memory, 19th Century Rhetoric Intro, and Whatley

The textbook, ARCS, views memory as a cannon of rhetoric. It also sees memory as an almost counterpart of kairos, they both require "attunement" and recalling the events. The ancient rhetorician Quintilian saw "tappable memory" as a system of signs and symbols that would help in triggering one's memory of the argument at hand. Although the current memory systems aren't as used as the ancient ones, cultural memory is still a phenomenon. In cultural memory, the writer needs to know crucial events and knowledge pertaining to the argument. Ancient memory systems, however, contain mental construction of images, the notion of literal "place", i.e. a house or a street, and the placing of a memorable item.

The 19th century rhetoric saw a development in women's rhetoric. It was by this time that most of the population, men and women included, were literate and attended formal schooling in atleast the elementary to secondary levels. This increase in literacy led women to further their education, especially in the sense of Protestant Christianity. Women who pursued the study of rhetoric learned of the classical spirit and it's application in public and civic issues. It is this awareness and knowledge that gave women a rhetorical and public voice, however progressive it may have been.

At this time in history, the rhetoric of men of color also came about. Men of color, like Apess, called for unity against white supremacy and the abolition of slavery. Such warranted ideas called for rhetorical strategies that would help in facing hostile audiences. One African American, a man named Frederick Douglas, took his self-taught knowledge of the European American tradition to speak for African American cause, as well as women's rights. By becoming so knowledgeable, even President Lincoln was persuaded to lend him an ear.

Richard Whatley altogether changed the face of 19th century rhetoric. He viewed syllogism as linguistic reasoning. Stating that rhetoric was of Aristotelian fashion, he had also noted that rhetoric had not gone through very significant changes. Whatley stated that logic was necessary and that science and logic were foundations of said arguements. Yet funnily enough, he also claimed that logic was the basis for religious argument, and often questioned the logic and science behind the New Testament, much to the dismay of others.

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